Frequently Asked Questions (FAQ)

Working with Allure

Get answers to any concerns you may have regarding our staff and location.

We are experienced, family owned and operated jewelers who have been in business for over 40 years. Our goal is to provide personalized customer service throughout the entire shopping experience whether you visit our New York location, or shop with us remotely. You may learn more about us here.

Nope! You may walk into our showroom and a specialist will be happy to help you create your dream ring. Appointments are available if you prefer one, or if you're planning on coming in on a Sunday.

We currently have one showroom, located in the heart of New York City. Not to worry as we do work with clients remotely on a daily basis and with great success.

Our showroom is located right off of 5th Ave at 1 W 47th Street, New York, NY 10036. Get Directions

Standard in stock items may be returned or exchanged within 30 days but must show no signs of wear and tear. We do not, however, accept returns on any altered or custom made items. Read our full policy here.

Allure Diamonds has been in business since 1977.

All certified natural diamonds purchased from Allure are eligible for a 100% credit towards a new diamond that is at least double in value or more and must be at least three years after your initial purchase to be eligible. This applies to the center diamond only.

We may be able to offer you a trade in value for your center diamond depending on if it qualifies to be a part of our inventory. However, we are unable to offer any credit for your old setting as we only sell Allure made rings from our own collection.

Yes we can handcraft settings for any size and shape center-stone that you have. We do carry a large inventory of certified diamonds in all shapes, sizes and qualities at competitive prices so be sure to check with us before making your center-stone purchase.

It is advised to keep the conversation thread going with only one sales team member. Shopping with us is a very personalized one to one experience and by doing so you will ensure a seamless process and that you receive exactly what you like.

We offer wedding band selection services and recommend shipping your ring to us in order to show you band options through video. By request we will email a Fedex prepaid shipping label to you which you will use to mail your ring to us and it covers the insured value of your ring. The shipping fee is a flat rate of $100 round trip. Once the wedding band order is complete both rings return ship to you together.

Allure Ring Designs & Diamonds

Use this section for any descriptive text you need to fill out your pages or to add introductory headings between other blocks.

Production times vary based on the type of style selected. Generally speaking, allow anywhere from two to five weeks. However, please be in touch with your sales team member who can give you a more definitive timeline. Special rush orders are an option as well.

Our designs are created by hand which allows for precise craftsmanship that cannot be achieved by a completely casted ring, which is a process most jewelry stores typically use. The halo surrounds the main diamond seamlessly because it was made custom; specifically for that diamond outline and its exact dimensions.

No. We do not re-use the metal or diamonds from your old setting and make it into a new custom design for durability issues. We would certainly be happy to work with you on a brand new setting built from scratch and recommend setting a less expensive color gemstone, Moissanite or CZ into your old ring as a keepsake.

We cannot re-set your small diamonds into a new setting for both design and integrity concerns. Each diamond we use on our settings is specially calibrated and hand-picked to ensure a uniform look throughout.

Both are precious metals and great options for jewelry, but the choice is yours. Platinum is a naturally white metal and will always maintain its color while white gold is a mix of different alloys and will eventually show a slight yellow tint over time (keep in mind it can always be re-plated). Also, platinum is a denser metal which gives it a weightier feel and contributes to it being more expensive than gold. In terms of look, platinum may have a slightly duller appearance while white gold will appear brighter. We usually recommend platinum for our designs because it is more resistive to damage, but if price is a concern you cannot go wrong with white gold either.

Yes, each custom design can be created in any combination of metal you prefer. For example, if a ring is shown in white gold on the website it can also be made in rose gold, yellow gold, platinum, or two tone.

On average we use F-G color/VS clarity but if necessary, we will adjust the quality of the side diamonds to match the center-stone selected. Keep in mind smaller, pavé sized diamonds will always give off a brighter appearance than center-stones.

Yes, we can personalize your custom ring even more by adding an engraving on the inside of the band. This will apply for a majority of our styles.

1.5mm is generally the thinnest we create for our pavé designs. We have also introduced a new technique that allows to create even more delicate "Super Slim" bands.

Under most circumstances the answer is no. We do not feel these types of images tell the true story. Website retailers rely on, and promote, these photographs because they never have the actual diamond in hand. It is a tactic used by them to help circumvent the fact they actually never inspect the diamond in real life and simply act as a blind middleman between you and the diamond wholesaler. Since we are also a diamond wholesale company, we take the time to rigorously hand-inspect each diamond before adding it to our inventory and present it to a client, we are able to provide you with HD quality videos and our personal expertise regarding each stone. It is much more beneficial to judge the sparkle, shape and beauty of a diamond in a real life than going by what a formula or image says it should be under ideal conditions.

Yes. Every engagement ring with a lab-certified center diamond is accompanied by a certificate from the third party grading institute responsible for the report. Unlike other jewelry stores, we are a major diamond wholesaler (and we supply many retailers), in doing so, we hand-select our diamonds based on the diamond itself first, not only the certificate as most others do. Our certified inventory includes but is not limited to GIA & EGL NY graded diamonds.

You may take your ring and grading report to an independent appraiser (not a jeweler) for diamond verification. Also if you are in store one of our team members can read the laser inscription (if present) off of the diamond to ensure it matches.

All diamonds sold by Allure Diamonds are STRICTLY conflict free, based upon our personal knowledge and the information provided to us by our suppliers who ALL follow the Kimberly Process. We will always strive to uphold the legitimacy of the diamond trade and disclose the source of all our gemstones.

Yes we have a large selection of lab grown diamonds certified by both GIA and IGI You can browse our entire inventory here.

No. We do not carry or sell any clarity enhanced or fractured diamonds.

Shipping & Payments

Use this section for any descriptive text you need to fill out your pages or to add introductory headings between other blocks.

Allure Diamonds accepts all major credit cards, checks, bank wire transfers and PayPal. Upon receiving any deposit or full payment, your sales associate will e-mail you an official store receipt with all the details of your purchase including center diamond specifications, ring setting information and amounts paid/balance due.

Financing: We offer 6 or 12 months special financing with approved credit through Wells Fargo. The amount you are approved for is based on your personal credit history and finances. This option is only available for US residents and you can apply online or in store.

We usually request a 50% deposit to secure a diamond and start the process of building your custom ring. The rest of the balance is required when the ring is complete and upon your approval of the finished product.

Yes. If you prefer to place your order over the phone, we are happy to assist you but we will still need you to fill out a secured credit card authorization form. You can reach us at +1 (212) 391-0633 during our store hours.

Yes, you can pay using multiple credit cards and must fill out a secure authorization form for each card used. In some cases we may ask for photo ID verification as well.

A sales tax of 8.875% is only collected on orders pick up in store or shipped to addresses within New York State. For orders shipped abroad, the client is responsible for local duties and taxes which typically range from 10% to 20% of the purchase price.

In order for an item to be placed on hold and taken off our showroom floor, you would need to place a deposit, which would be applied towards the balance of the purchase.

We ship fully insured via UPS or FedEx and a signature is required at delivery. We will provide you with e-mailed confirmation and a tracking number once your item has been shipped. Please note we cannot be held liable for any shipper delays caused by severe weather or other unexpected events.

In most cases we are able to ship insured to the country you are located. If you are uncertain as to whether or not your country fits within this please contact your sales team member.

We can do so by going off the measurements stated on the diamond certificate. It is however recommended for us to have the diamond in hand to ensure a 100% perfect fit.

We can e-mail you a fully insured shipping label for your diamond which can easily be printed out and taken to your nearest shipping center. You must also include a Return Shipping Authorization form which we will e-mail to you as well. The price for the label would range anywhere from $50 to $200 depending on the value of your stone. Contact your sales rep and let them know that you would like to send your diamond in and they will provide you with the label.

We take the proper measures to ensure that your private information is completely protected. Transactions are protected using 256 bit Secure Socket Layering (SSL) Certificate from Verisign, the business leader in encryption technology.

We appreciate and respect all that our service men and women do for us and offer a percentage discount based on the purchase price along with free shipping! Proof of ID is required and contact your salesperson for details

Insurance and Long-Term Care

Learn about how to store, clean, and care for your Allure jewelry. Get information on our policies and suggestions.

All jewelry purchased from Allure Diamonds is eligible for return to our experts for free prong tightening, repolishing, rhodium plating and cleaning, this applies to all jewelry for up to a year since the date of purchase. As a part of our customer satisfaction guarantee, we offer unlimited cleaning services. Contact Customer Service at +1 (212) 575-1885 or click here to make an appointment.

All of our jewelry is manufactured using only the highest quality materials and is thoroughly inspected prior to shipment. We stand behind every product that we sell and warrant that all items will be free from any manufacturing defects at the time of delivery. Our lifetime warranty offers free prong tightening, re-polishing, rhodium plating and cleaning services.

In the event that there is ever a problem with your jewelry or you are in need of other services that are not covered under our lifetime warranty, your jewelry can be mailed back to our professionals for evaluation. Once inspected, should charges apply, you will be notified prior to any work being done to service your jewelry.

Please reach out to customer service if you have any questions or would like to return your item(s) to take advantage of our free lifetime warranty or request additional repair work needed to service your Allure Diamonds jewelry.

Yes. Every finished piece of fine jewelry will be accompanied by a full insurance evaluation upon request.